︎SKY TV — “Shame”
- Concept
- Art Direction
- DM Collateral Design
“Shame” 60s
SKY TV wanted a radio ad promoting their Game of Thrones Pop-Up Channel. This channel was aimed towards people who had never watched the show before. We came up with a script that dramatized how rabid the Game of Thrones fanbase can be, especially if you’re a non-watcher.
To complement this radio ad, Game of Thrones “Shame” boxes were sent to radio hosts throughout the country. These boxes had fruit, a hand lettered scroll, and instructions to “shame” any co-workers who hadn’t watched the show.
︎Awarded Spikes Asia GOLD SPIKE & Cannes Lion SILVER LION
(Radio - Entertainment & Leisure)
SKY TV wanted a radio ad promoting their Game of Thrones Pop-Up Channel. This channel was aimed towards people who had never watched the show before. We came up with a script that dramatized how rabid the Game of Thrones fanbase can be, especially if you’re a non-watcher.
To complement this radio ad, Game of Thrones “Shame” boxes were sent to radio hosts throughout the country. These boxes had fruit, a hand lettered scroll, and instructions to “shame” any co-workers who hadn’t watched the show.
︎Awarded Spikes Asia GOLD SPIKE & Cannes Lion SILVER LION
(Radio - Entertainment & Leisure)
