Jian-Xin Tay

( jan·sin )


I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.

+64 (22) 120-7107


Jian-Xin Tay

︎SKY TV — “Shame”
  • Concept
  • Art Direction
  • DM Collateral Design

“Shame” 60s

SKY TV wanted a radio ad promoting their Game of Thrones Pop-Up Channel. This channel was aimed towards people who had never watched the show before. We came up with a script that dramatized how rabid the Game of Thrones fanbase can be, especially if you’re a non-watcher.

To complement this radio ad, Game of Thrones “Shame” boxes were sent to radio hosts throughout the country. These boxes had fruit, a hand lettered scroll, and instructions to “shame” any co-workers who hadn’t watched the show.

︎Awarded Spikes Asia GOLD SPIKE & Cannes Lion SILVER LION
(Radio - Entertainment & Leisure)