Jian-Xin Tay
︎︎︎jianxintay.com
jianxintay(at)gmail.com
+64 (022) 120-7107
Download my current CV here.
︎Awards
Spark Killabyte. Spikes Asia GRAND PRIX Gaming. 2025.
Spark Killabyte. Campaign Apac GRAND PRIX Gaming. 2025.
Spark Killabyte. Campaign Apac GOLD Activation. 2025.
Spark Killabyte. Campaign Apac GOLD Gaming. 2025.
Spark Killabyte. Campaign Apac GOLD Digital. 2025.
Spark Killabyte. Campaign Apac GOLD Gaming. 2025.
Spark Killabyte. Campaign Apac GOLD Brand Experience. 2025.
Spark Killabyte. Axis GOLD Branded Content. 2025.
Spark Killabyte. Axis GOLD Design. 2025.
Spark Killabyte. Axis BRONZE. 2025.
Spark Killabyte. One Show BRONZE Gaming. 2025.
Spark Killabyte. One Show MERIT Interactive. 2025.
Spark Killabyte. Apac Effie BRONZE Experiential. 2025.
Spark Killabyte. D&AD Finalist Brand Experience. 2025.
Spark Open Audition. Axis BRONZE Social Media. 2024
<Tried to leave ad-land>
Game of Thrones ‘Shame’. Spikes GOLD Radio. 2016.
Game of Thrones ‘Shame’. Cannes SILVER Radio. 2016.
Paw Justice ‘Don’t Trade Me’. Spikes GOLD PR. 2015.
Paw Justice ‘Don’t Trade Me’. Spikes GOLD PR. 2015.
Paw Justice ‘Don’t Trade Me’. Spikes BRONZE Charity. 2015.
Paw Justice ‘Don’t Trade Me’. Spikes BRONZE PR. 2015.
Paw Justice ‘Don’t Trade Me’. Spikes BRONZE Media. 2015.
Paw Justice ‘Don’t Trade Me’. Spikes BRONZE Digital. 2015.
Paw Justice ‘Don’t Trade Me’. Cannes BRONZE Charity. 2015.
Paw Justice ‘Don’t Trade Me’. Cannes BRONZE Media. 2015.
AdStars Awards. SILVER PR. 2015.
AdStars Awards. BRONZE PR. 2015.
AdStars Awards. BRONZE Integrated. 2015.
Young Guns Student Awards. BRONZE. 2013.
News Works Student Awards. BRONZE. 2013.
Crowbar Student Awards. Finalist. 2013.
︎Work Experience
Colenso BBDO
Art Director | Jan 2022 — Present
Clients currently include Spark, Skinny, Pedigree, ACANA, Delivereasy, Medibank, State Insurance, AMI Insurance and Bank of New Zealand.
Kobe City Board of Education
Foreign Ambassador | Aug 2016 — Dec 2021
Led an international team of 10 instructors as Ward Leader, guiding Japanese students into top schools in Kobe.
Designed 150+ pages of English language resources, which are currently used by Japanese teachers in Kobe.
Devised and recorded a set of digital learning materials for 200+ students during Covid-19 shutdowns.
DDB Aotearoa
Art Director | Dec 2013 — Jul 2016
Art director at a full-service creative advertising agency based in Auckland, New Zealand.
Clients included McDonald’s, BMW, STIHLshop, SKY TV, AA Insurance, Westpac, Paw Justice, Auckland City Council and Lotto NZ.
Received Spikes Asia Gold Award x2, Cannes Lion Silver Award, Effies Bronze Award and Ad Stars Bronze Award.
︎Education
Media Design School Auckland
Advertising Student | Jan 2013 — Nov 2013
Completed Graduate Diploma of Creative Advertising. Internship at Saatchi&Saatchi NZ and DDB Aotearoa.
Received Young Guns Bronze Award, Crowbar Student Award Finalist (Interactive), and News Works Awards Finalist.
Uppsala University of Sweden
Exchange Student | Nov 2008 — Jul 2009
Independently navigated life and study in a completely foreign country, immersing myself in Swedish culture.
Victoria University of Wellington
Student | Feb 2007 — Mar 2010
Completed my Bachelor of Arts double major in Political Science and International Relations.
︎Special Projects
Father
Upcoming project | 2026
Kobe Tarumi JHS
Broadcasting Club Consultant | 2017 — 2020
Co-produced four audio dramas, which were performed in front of a live audience of 500+ people.
Creative Communications Council
Axis Awards Creative | 2016
Crafted a design framework for the 2016 Axis Awards. Directed a team of designers creating promotional materials for this event.
Toronto International Film Festival
TIFF Volunteer | 2011 — 2012
Collaborated with official TIFF staff to provide support for Q&A sessions and facilitating after-screening discussions.
MyOE
Social Media Experience Leader | 2010
Created a successful social media campaign that led to an experience program in Fiji and a scholarship in the UK.