︎SPARK — Open Audition
- Concept Design
- Art Direction
- Production Follow Up
Despite the huge changes that social media has brought to the way new musicians are discovered, the music industry remains a notoriously difficult one to break into. Spark, NZ’s biggest telco, needed a way to give New Zealanders a real shot at a career in music - through the power of technology.
The activation was a first of its kind in New Zealand to utilise TikTok’s duet functionality, with over 100 original duets submitted, 12 million views and trending #2 on TikTok for a week.
The activation was a first of its kind in New Zealand to utilise TikTok’s duet functionality, with over 100 original duets submitted, 12 million views and trending #2 on TikTok for a week.
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