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Jian-Xin Tay

( jan·sin )

Hello.


I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.


jianxintay(at)gmail.com
+64 (22) 120-7107

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Jian-Xin Tay
jianxintay@gmail.com


︎SPARK — Open Audition
  • Concept Design
  • Art Direction
  • Production Follow Up
Despite the huge changes that social media has brought to the way new musicians are discovered, the music industry remains a notoriously difficult one to break into. Spark, NZ’s biggest telco, needed a way to give New Zealanders a real shot at a career in music - through the power of technology.

The activation was a first of its kind in New Zealand to utilise TikTok’s duet functionality, with over 100 original duets submitted, 12 million views and trending #2 on TikTok for a week.



    
   
 

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