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Jian-Xin Tay

( jan·sin )

Hello.


I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.


jianxintay(at)gmail.com
+64 (22) 120-7107

︎︎︎



Jian-Xin Tay
jianxintay@gmail.com


︎SPARK —Killabyte
  • Lead Concept Design
  • Lead Art Direction
  • Client Presentations
  • Full Game + Mobi Site Design
Gaming is one of the fastest growing industries in the world, yet it’s been largely overlooked in New Zealand, with the nation at the bottom of the world consistenly omitted from the global gaming event circuit. So to create a platform for gaming in NZ, we delivered the nation’s first-of-its-kind gaming festival.

Spark Game Arena Live redefines what a gaming festival can be with the introduction of KILLABYTE, a fully immersive gaming experience that turned every attendee into a player, culminating in an enormous, real-life boss fight.

4.5 million damage points were dealt to Byte in real time as players successfully took down the 20-metre devious snake.


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︎Turning a gaming festival into the ultimate co-op game.