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Jian-Xin Tay
( jan·sin )

Hello.

I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.

jianxintay(at)gmail.com
+64 (22) 120-7107

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Jian-Xin Tay
jianxintay@gmail.com


︎INSTANT KIWI — “Win Instantly”
  • Concept Designs
  • Client Presentation
Instant Kiwi, Lotto New Zealand’s series of scratchcards and online games, needed a simple ad campaign demonstrating what it feels like to win. So we crafted a set of TV ads featuring people winning instantly in everyday situations.