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Jian-Xin Tay

( jan·sin )

Hello.


I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.


jianxintay(at)gmail.com
+64 (22) 120-7107

︎︎︎



Jian-Xin Tay
jianxintay@gmail.com


︎SPARK — Gifted 
  • Lead Concept Design
  • Lead Art Direction
  • Client Presentations
  • Exhibit / Set Design
  • Production Follow Up
The greatest gift you can give at Christmas is one that emboldens or awakens a passion in someone.
That’s why socks are so disappointing.

Spark needed a way to demonstrate their new platform ‘HELLO TOMORROW’ by shining a light on local NZ talent with the help of technology.

So we introduced New Zealanders to Reuben Moffett, a student and local dancer, in our Christmas commercial. He sets aside his shy disposition and comes to life in an amazing dance sequence, unleashing his gift for dance with the help of the Samsung Galaxy Buds he received on Christmas morning.

Shot by the amazing Madeline Clayton.




    
   
 
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︎Give a gift that unleashes theirs.