︎Delivereasy — “Fucking Bananas”
- Lead Concept Design
- Lead Art Direction
We needed to let people know that Delivereasy now delivers groceries.
So we built a campaign on the insight that bananas are the most forgotten items in New Zealander’s shopping carts. Obviously, we were very careful where we put this provocative message. Just kidding, we put it fucking everywhere.
So we built a campaign on the insight that bananas are the most forgotten items in New Zealander’s shopping carts. Obviously, we were very careful where we put this provocative message. Just kidding, we put it fucking everywhere.
