Jian-Xin Tay

( jan·sin )


I’m Jian-Xin, an art director and illustrator.
I’m also passionate about video games, travel, and Malaysian food.

Currently in NZ.

+64 (22) 120-7107


Jian-Xin Tay

︎AXIS AWARDS — “Interesting Wins”
  • Concept Designs
  • Art Direction
  • Client Presentation
  • Production Follow Up

Held annually by the Commercial Comms Council, the Axis Awards celebrates creative excellence in New Zealand. We were tasked with creating some weird and wonderful characters for this event. We went a step further, and made these characters the typeface for the event itself.

These characters were used on promotional materials as well as on collateral for the event. We also created a fun showcase video for the website, featuring boring stock videos turned interesting.